Arthur Asa Berger: 35 books
Mistake in Identity
A Cultural Studies Murder Mystery
Language: English
Release Date: September 9, 2005
A murder, just four hours before the Royal Duchess is scheduled to sail for Alaska, and inspector Solomon Hunter and his assistant, Talcott Weems, are summoned to investigate this latest mystery. This delightful whodunit textbook by Arthur Asa Berger is the perfect tool to introduce students to cultural...
by Arthur Asa Berger
Language: English
Release Date: June 16, 2016
Language: English
Release Date: June 16, 2016
Where did you see it—that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address? Stop the search and pick up Arthur Berger’s handy book of over 300 concise quotations from the vast literature in cultural theory. This compilation will give you just the right snappy...
Reading Matter
Multidisciplinary Perspectives on Material Culture
Language: English
Release Date: July 28, 2017
To be civilized involves, among other things, making, using, and buying objects. Although speculation on the significance of objects often tends to be casual, there are professionals--anthropologists, historians, semioticians, Marxists, sociologists, and psychologists--who analyze material culture...
Ads, Fads, and Consumer Culture
Advertising's Impact on American Character and Society
Language: English
Release Date: January 22, 2015
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture.
Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers...
The Academic Writer's Toolkit
A User’s Manual
Language: English
Release Date: July 1, 2016
Berger’s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academics. Author of 60 published books, the author speaks to junior scholars and graduate students about the process and products of academic writing. He differentiates between business writing skills for...
Manufacturing Desire
Media, Popular Culture, and Everyday Life
Language: English
Release Date: July 12, 2017
The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture - listening to the news, watching soap operas, reading the comics-were added up,...
Understanding American Icons
An Introduction to Semiotics
Language: English
Release Date: June 16, 2016
This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted...
Gizmos or: The Electronic Imperative
How Digital Devices have Transformed American Character and Culture
Language: English
Release Date: November 5, 2015
Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impact of digital devices on American society. With approaches ranging from semiotic theory to psychoanalytic theory, sociological theory to personal reflection, Berger taps the span of knowledge from his...
Media and Society
A Critical Perspective
Language: English
Release Date: July 23, 2012
Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This...
The Golden Triangle
An Ethno-semiotic Tour of Present-day India
Language: English
Release Date: July 5, 2017
This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and India. It adapts the methodology of analyzing cultures found in Roland Barthes' semiotic portrait of Japanese culture, "Empire of Signs", but adds an analysis of lifestyles as explicated...
Theorizing Tourism
Analyzing Iconic Destinations
Language: English
Release Date: September 17, 2016
A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic global destinations. It offers accessible analyses of 18 famous tourist locations from the Taj Mahal to Red Square, and from the Eiffel Tower to Antarctica....
by Arthur Asa Berger
Language: English
Release Date: July 12, 2017
Language: English
Release Date: July 12, 2017
The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. Jewish humor is humor by Jews and about Jews, in whatever medium this humor is found. Jokes are defined as short stories, meant to amuse, with a punch line, though Jewish humor exists in many...
by Arthur Asa Berger
Language: English
Release Date: August 15, 2013
Language: English
Release Date: August 15, 2013
The island of Bali has long been characterized in the West as the last “paradise” on earth, but there is far more to this small Indonesian province. Bali Tourism presents an enlightening ethnographic study of some of the most important icons—for tourists and locals alike—in Balinese culture...
Marketing and American Consumer Culture
A Cultural Studies Analysis
Language: English
Release Date: December 15, 2016
This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.