Businessnews Publishing: 68 books

This work offers a summary of the book “HOW TO THINK LIKE A MILLIONAIRE: Ten of the world’s most successful people reveal secrets of their success” by Charles-Albert Poissant.Charles-Albert Poissant has researched successful businesspeople across a number of markets and has concluded that these...

This work offers a summary of the book "A NEW BRAND WORLD: 8 Principles for Achieving Brand Leadership in the 21st Century" by Scott Bedbury. Scott Bedbury is the CEO of Brandstream, a global brand development consulting practice. Before that, he was senior vice president of marketing at...

This work offers a summary of the book "JACK: STRAIGHT FROM THE GUT: The Autobiography" by Jack Welch and John Byrne.Jack Welch joined General Electric in 1960. From 1981 to 2001, he served as chairman of the company and CEO. He takes the reader through his enormously successful career, identifying his...

This work offers a summary of the book “INNOVATION: The Five Disciplines for Creating What Customers Want” by Curtis Carlson and William Wilmot.The starting point for innovation, Carlson and Wilmost believe, is not a new idea, it lies in successfully answering three questions: Who is your customer?...

This work offers a summary of the book “GUERRILLA MARKETING EXCELLENCE: The Fifty Golden Rules for Business Success” by Jay Conrad Levinson.Jay Conrad Levinson is the chairman of Guerrilla Marketing International, a consulting firm. He is regarded as one of the leading figures in the marketing world....

This work offers a summary of "Bag the Elephant" by Steve Kaplan. As someone who has owned, managed and consulted for over 100 business, Steve Kaplan is more than adequately qualified to speak on the merits of acquiring and retaining big clients to grow your business. Working with fewer big customers...

This work offers a summary of the book “HARDBALL: Are You Playing To Play or Playing To Win?” by George Stalk and Rob Lachenauer.Companies that play business hardball aren’t content with just having a competitive advantage. Instead, they work hard to create a virtuous cycle that will take them...

This work offers a summary of the book “HOW GREAT DECISIONS GET MADE: 10 Easy Steps for Reaching Agreement on Even the Toughest Issues” by Don Maruska.Dan Maruska suggests that often, businesses decisions are surrounded by fear: employees are scared to express an opinion and they feel threatened...

This work offers a summary of the book “HOW TO PICK STOCKS LIKE WARREN BUFFETT: Profiting From the Bargain Hunting Strategies of the World’s Greatest Value Investor” by Timothy VickWarren Buffett is an investor with one of the world’s best track records: Timothy Vick has researched his strategies,...

This work offers a summary of the book “INVESTING WITHOUT A SILVER SPOON: How Anyone Can Build Wealth Through Direct Investing” by Jeff Fischer.Jeff Fischer puts forward a case for sensible investing that yields a long-term return without massive capital at the start. Direct investment plans allow...

This work offers a summary of the book “HOW TO SUCCEED IN BUSINESS BY BREAKING ALL THE RULES: A Plan for Entrepreneurs” by Dan S. Kennedy.Dan S. Kennedy points out that most business books give “rules for success”. However, Kennedy’s research suggests that in fact, people should do the opposite:...

This work offers a summary of the book “HOT, FLAT AND CROWDED: Why We Need a Green Revolution – and How It Can Renew America” by Thomas Friedman.Thomas Friedman believes we are at a crossroads of human civilization, which he characterizes in Hot, Flat and Crowded. We are at a nexus of global warming...

This work offers a summary of the book “IDEA MAPPING: How to Access Your Hidden Brain Power, Learn Faster, Remember More and Achieve Success in Business” by Jamie NastThe human brain, Jamie Nast suggests, is better at processing information when it is presented visually. Despite this, however, most...

This work offers a summary of the book “HOW TO GROW WHEN MARKETS DON’T” by Adrian Slywotzky & Richard Wise.For many years, the answer for growth creation was thought to be product innovation – a better product. However, as every company creates more and more products, ever faster, this is proving...