Summary: A New Brand World - Scott Bedbury

8 Principles for Achieving Brand Leadership in the 21st Century

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Summary: A New Brand World - Scott Bedbury by BusinessNews Publishing, Must Read Summaries
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: BusinessNews Publishing ISBN: 9782806222534
Publisher: Must Read Summaries Publication: February 15, 2013
Imprint: Business Book Summaries Language: English
Author: BusinessNews Publishing
ISBN: 9782806222534
Publisher: Must Read Summaries
Publication: February 15, 2013
Imprint: Business Book Summaries
Language: English

This work offers a summary of the book "A NEW BRAND WORLD: 8 Principles for Achieving Brand Leadership in the 21st Century" by Scott Bedbury.
Scott Bedbury is the CEO of Brandstream, a global brand development consulting practice. Before that, he was senior vice president of marketing at Starbucks, easily one of the most recognisable brands in the world. A strong set of brand values can be a company’s most important asset. They allow a company to distinguish itself from competitors and to gain the trust and loyalty of its clients over a period of time. Bedbury talks about a brand being like a company’s conscience. It needs to be relevant, consistent and coherent. But more importantly, it needs to be cared for and brought to life by humans who care about its future and longevity.
This summary of A New Brand World outlines eight principles to creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This work offers a summary of the book "A NEW BRAND WORLD: 8 Principles for Achieving Brand Leadership in the 21st Century" by Scott Bedbury.
Scott Bedbury is the CEO of Brandstream, a global brand development consulting practice. Before that, he was senior vice president of marketing at Starbucks, easily one of the most recognisable brands in the world. A strong set of brand values can be a company’s most important asset. They allow a company to distinguish itself from competitors and to gain the trust and loyalty of its clients over a period of time. Bedbury talks about a brand being like a company’s conscience. It needs to be relevant, consistent and coherent. But more importantly, it needs to be cared for and brought to life by humans who care about its future and longevity.
This summary of A New Brand World outlines eight principles to creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.

More books from Must Read Summaries

Cover of the book Summary of Talking Right: How Conservatives Turned Liberalism into a Tax-Raising, Latte-Drinking, Sushi-Eating, Volvo-Driving, ... Freak Show - Geoffrey Nunberg by BusinessNews Publishing
Cover of the book Summary of White House Ghosts: Presidents and Their Speechwriters - Robert Schlesinger by BusinessNews Publishing
Cover of the book Summary of Code Red: An Economist Explains How to Revive the Healthcare System Without Destroying It - David Dranove by BusinessNews Publishing
Cover of the book Summary: If You Don't Make Waves You'll Drown - Dave Anderson by BusinessNews Publishing
Cover of the book Summary: Hoover's Vision - Gary Hoover by BusinessNews Publishing
Cover of the book Summary of Our Endangered Values: America's Moral Crisis - Jimmy Carter by BusinessNews Publishing
Cover of the book Summary of What Would the Founders Do? Our Questions, Their Answers - Richard Brookhiser by BusinessNews Publishing
Cover of the book Summary of Bloggers on the Bus: How the Internet Changed Politics and the Press - Eric Boehlert by BusinessNews Publishing
Cover of the book Summary of America and the World:Conversations on the Future of American Foreign Policy by BusinessNews Publishing
Cover of the book Summary of Because He Could - Dick Morris and Eileen McGann by BusinessNews Publishing
Cover of the book Summary of The Politics of Happiness: What Government Can Learn from the New Research on Well-Being - Derek Bok by BusinessNews Publishing
Cover of the book Summary of Running On Empty: How the Democratic and Republican Parties Are Bankrupting Our Future and What Americans Can Do About It - Peter G. Peterson by BusinessNews Publishing
Cover of the book Summary: Inside Intel - Tim Jackson by BusinessNews Publishing
Cover of the book Summary of Diplomatic Divorce: Why America Should End Its Love Affair with the United Nations - Thomas P. Kilgannon by BusinessNews Publishing
Cover of the book Summary of A Long Time Coming : The Inspiring, Combative 2008 Campaign and the Historic Election of Barack Obama by BusinessNews Publishing
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy