Businessnews Publishing: 68 books

This work offers of the book “HOW WE COMPETE: What Companies Around the World Are Doing to Make It in Today’s Global Economy” by Suzanne Berger.The MIT Industrial Performance Center analyzed the real-world experiences of more than 500 international companies: Suzanne Berger looks at this data in...

This work offers a summary of the book “GUERRILLA MARKETING GOES GREEN: Winning Strategies to Improve Your Profits and Your Planet” by Jay Conrad Levinson and Shel Horowitz.Jay Conrad Levinson is the chairman of Guerrilla Marketing International, a consulting firm. He is regarded as one of the leading...

This work offers a summary of the book “INEVITABLE SURPRISES: Thinking Ahead in a Time of Turbulence” by Peter Schwartz.Most “surprises” that will hit the economic world in the next 25 years are in fact predictable, and inevitable. Every savvy businesspeople should be aware of these changes and...

This work offers a summary of the book “HOW TO MAKE IT WHEN YOU’RE CASH POOR: Strategies For Buying Real Estate With Little Or No Cash” by Hollis Norton.Despite the property meltdown of recent years, anyone can still make big money in real estate, even if they don’t have much cash to put down,...

This work offers a summary of the book HOW TO MAKE A FORTUNE ON THE INFORMATION SUPERHIGHWAY : Everyone’s Guerrilla Guide to Marketing on the Internet by LAURENCE CANTER and MARTHA SIEGEL Internet marketing is now essentially, as most successful businesses understand: the internet is where people spend...

This work offers a summary of the book “HIGH NOON: The Inside Story of Scott McNealy and the Rise of Sun Microsystems” by Karen Southwick.Karen Southwick charts the success of Sun Microsystems from a start-up in 1982, to 1999, when over half companies worldwide are using Java technology, and Sun...

This work offers a summary of the book “INNOVATION THAT FITS: Moving Beyond the Fads to Choose the Right Innovation Strategy For Your Business” by Michael Lord, Donald Debethizy and Jeffrey Wager.Innovation that Fits is based on a commonsense principle: innovation is not predicated on faddish ideas...

This work offers a summary of the book “INDISPENSABLE BY MONDAY: Learn the Profit-Producing Behaviors That Will Help Your Company . . . And Yourself” by Larry Myler.In today’s climate, it’s vital to make yourself indispensible at work. By making a big financial contribution to the company, and...

This work offers a summary of the book “HOW DIGITAL IS YOUR BUSINESS? Creating The Company Of The Future” by Adrian Slywotzky and David Morrison. Slyywotzky and Morrison argue persuasively that digital technology should cause every good business to fundamentally re-examine its processes. It’s not...

This work offers a summary of the book “INNOVATE LIKE EDISON: The Success System of America’s Greatest Inventor” by Michael Gelb and Sarah Caldicott.Thomas Edison is the greatest innovator in American history: he generated a record-breaking 1,093 US patents and 1,293 international patents over...

This work offers a summary of the book “BLOWN TO BITS: How The New Economics of Information Transforms Strategy” by Philip Evans and Thomas Wurster.Philip Evans, Senior Vice President of the Boston Consulting Group, together with Thomas Wurster, Vice President of the Boston Consulting Group, co-lead...

This work offers a summary of the book “CODE NAME GINGER: The Story Behind Segway and Dean Kamen’s Quest to Invent a New World” by Steve Kemper.This is the story of Dean Kamen, who as a child found school so boring that he took a playful interest in electronics, a hobby that had him earning $60,000...