Summary: How Digital Is Your Business ? - Adrian Slywotzky and David Morrison

Business & Finance, Economics, Development & Growth, Management & Leadership, Management
Cover of the book Summary: How Digital Is Your Business ? - Adrian Slywotzky and David Morrison by BusinessNews Publishing, Must Read Summaries
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Author: BusinessNews Publishing ISBN: 9782806246707
Publisher: Must Read Summaries Publication: February 15, 2013
Imprint: Business Book Summaries Language: English
Author: BusinessNews Publishing
ISBN: 9782806246707
Publisher: Must Read Summaries
Publication: February 15, 2013
Imprint: Business Book Summaries
Language: English
This work offers a summary of the book “HOW DIGITAL IS YOUR BUSINESS? Creating The Company Of The Future” by Adrian Slywotzky and David Morrison.
Slyywotzky and Morrison argue persuasively that digital technology should cause every good business to fundamentally re-examine its processes. It’s not enough to have a good website and allow customers to order online. Technology should be exploited to provide more customer information, and to get that information in real time. Technology can do low-value repetitive work – so people can do other tasks that take advantage of their talents. They suggest that there are seven key points to remember in designing and building a digital business model.
How Digital is Your Business? encourages readers to use technology to massively increase customer choice and customization options. Realize that customers are now part of the product design process, and you will save money and create more successful product. Understand that a coherent business technology strategy will take time. Every good strategy should be Fast, both for the customer and for customer feedback, Accurate, Morphable and Externally Focused.
Fundamentally, businesspeople should acknowledge that “The power of your technology is unimportant in itself: what matters is the degree of relevance of your technology to customers’ needs.”
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
This work offers a summary of the book “HOW DIGITAL IS YOUR BUSINESS? Creating The Company Of The Future” by Adrian Slywotzky and David Morrison.
Slyywotzky and Morrison argue persuasively that digital technology should cause every good business to fundamentally re-examine its processes. It’s not enough to have a good website and allow customers to order online. Technology should be exploited to provide more customer information, and to get that information in real time. Technology can do low-value repetitive work – so people can do other tasks that take advantage of their talents. They suggest that there are seven key points to remember in designing and building a digital business model.
How Digital is Your Business? encourages readers to use technology to massively increase customer choice and customization options. Realize that customers are now part of the product design process, and you will save money and create more successful product. Understand that a coherent business technology strategy will take time. Every good strategy should be Fast, both for the customer and for customer feedback, Accurate, Morphable and Externally Focused.
Fundamentally, businesspeople should acknowledge that “The power of your technology is unimportant in itself: what matters is the degree of relevance of your technology to customers’ needs.”

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