Carmen De La Cruz Iglesias: 1 book

Book cover of Zara: An analysis of market-orientated supply chain management in the retail fashion industry
by Carmen de la Cruz Iglesias
Language: English
Release Date: August 20, 2009

Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain...
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