Zara: An analysis of market-orientated supply chain management in the retail fashion industry

Business & Finance, Marketing & Sales
Cover of the book Zara: An analysis of market-orientated supply chain management in the retail fashion industry by Carmen de la Cruz Iglesias, GRIN Publishing
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Author: Carmen de la Cruz Iglesias ISBN: 9783640406159
Publisher: GRIN Publishing Publication: August 20, 2009
Imprint: GRIN Publishing Language: English
Author: Carmen de la Cruz Iglesias
ISBN: 9783640406159
Publisher: GRIN Publishing
Publication: August 20, 2009
Imprint: GRIN Publishing
Language: English

Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company's success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.

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Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Hull, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a company's success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zara's unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.

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