Christina Laake: 1 book

The Role of Private Brands in Assortments. Literature Review and Empirical Study

by Christina Laake, Hannah Fenger, Lisa Marie Höler
Language: German
Release Date: April 21, 2015

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Handel und Distribution, Note: 1,0, Hochschule Reutlingen, Sprache: Deutsch, Abstract: Presently, private brands attract as much attention as only a few managerial practices have experienced before. Where once branded products led the way, today...

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