The Role of Private Brands in Assortments. Literature Review and Empirical Study

Business & Finance, Industries & Professions, Distribution
Cover of the book The Role of Private Brands in Assortments. Literature Review and Empirical Study by Christina Laake, Hannah Fenger, Lisa Marie Höler, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Christina Laake, Hannah Fenger, Lisa Marie Höler ISBN: 9783656948018
Publisher: GRIN Verlag Publication: April 21, 2015
Imprint: GRIN Verlag Language: German
Author: Christina Laake, Hannah Fenger, Lisa Marie Höler
ISBN: 9783656948018
Publisher: GRIN Verlag
Publication: April 21, 2015
Imprint: GRIN Verlag
Language: German

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Handel und Distribution, Note: 1,0, Hochschule Reutlingen, Sprache: Deutsch, Abstract: Presently, private brands attract as much attention as only a few managerial practices have experienced before. Where once branded products led the way, today private label share is growing. Since today's industry is affected by pricing, advertising, merchandising and product selection, private brands revolutionized the market, imposed fundamental changes in the retail sector and gained important market share. Especially during the economic recession people had to find ways to most effectively overcome this period of financial hardship. Consumers are more open to new ideas to an extent that one ever dared to imagine. Whilst higher margins and the creation of points-of-differentiation are the most favorable drivers that led the way for a retailer's private brand creation, oftentimes the success of these brands is questionable. The introduction of private labels requires a well-conceived concept and strategy which oftentimes fails to appear. Notwithstanding, the importance of private brands continues in taking on greater significance. Professional management can be identified in cases of successful implementation of such brands as well as the additional drivers of own sourcing and the ability to quickly adapt and realize customers' needs and desires. It is time to conduct a detailed investigation of these aforementioned assumptions in order to conclude with a declaration of the role of private brands in assortments. In this connection, the present research paper concentrates on the fashion sector, sets its focal point on the warehouse, which is defined as a large retail store organized into various departments of merchandise and not allowing for discount formats and e-commerce.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Handel und Distribution, Note: 1,0, Hochschule Reutlingen, Sprache: Deutsch, Abstract: Presently, private brands attract as much attention as only a few managerial practices have experienced before. Where once branded products led the way, today private label share is growing. Since today's industry is affected by pricing, advertising, merchandising and product selection, private brands revolutionized the market, imposed fundamental changes in the retail sector and gained important market share. Especially during the economic recession people had to find ways to most effectively overcome this period of financial hardship. Consumers are more open to new ideas to an extent that one ever dared to imagine. Whilst higher margins and the creation of points-of-differentiation are the most favorable drivers that led the way for a retailer's private brand creation, oftentimes the success of these brands is questionable. The introduction of private labels requires a well-conceived concept and strategy which oftentimes fails to appear. Notwithstanding, the importance of private brands continues in taking on greater significance. Professional management can be identified in cases of successful implementation of such brands as well as the additional drivers of own sourcing and the ability to quickly adapt and realize customers' needs and desires. It is time to conduct a detailed investigation of these aforementioned assumptions in order to conclude with a declaration of the role of private brands in assortments. In this connection, the present research paper concentrates on the fashion sector, sets its focal point on the warehouse, which is defined as a large retail store organized into various departments of merchandise and not allowing for discount formats and e-commerce.

More books from GRIN Verlag

Cover of the book E-Learning in der betrieblichen Weiterbildung by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Lean Management. Umsetzung in Dienstleistungsunternehmen by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Latein 13. Klasse Gymnasium. Seneca, ep.mor. 41,7-8: Übersetzung 'familiam formosam- rationale enim animal est homo' by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Die Repgen-Scholder-Kontroverse um die Nazi-Kirchenpolitik by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Gibt es einen direkten Kausalzusammenhang zwischen Demokratie und wirtschaftlichem Wohlstand? by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Afroamerikanisches Christentum zwischen Protest und Assimilation - Studien zu Texten vor dem Bürgerkrieg by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Angelika, Maria, Diana und die Klasse 1b - Ein Konzept zur Integration dreier Geschwisterkinder in die Klassengemeinschaft by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book An Overview of Particle Physics by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Korrektes Ausfüllen eines Bestellscheins für Büroartikel (Unterweisung Bürokaufmann / -frau) by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Lobbyismus in den USA und der Bundesrepublik Deutschland by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Mythos Gewalt: dressierter Lernprozess oder monströse Gene? by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Fremdheit und Exotisierung in Wien und Südalbanien. Die osmanischen Reiseberichte 'Seyahatnâme' von Evliyâ Çelebi by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Homogene Schulbildung der Sinti und Roma by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book Demografischer Wandel by Christina Laake, Hannah Fenger, Lisa Marie Höler
Cover of the book The fragile state concept and the emergence of the caliphate by Christina Laake, Hannah Fenger, Lisa Marie Höler
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy