Craig C Zawada: 1 book
by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Language: English
Release Date: July 15, 2010
Language: English
Release Date: July 15, 2010
A comprehensive look at creating pricing strategies that work in both good economic times and bad
Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants...
