The Price Advantage

Business & Finance, Management & Leadership, Management
Cover of the book The Price Advantage by Walter L. Baker, Michael V. Marn, Craig C. Zawada, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Walter L. Baker, Michael V. Marn, Craig C. Zawada ISBN: 9780470633007
Publisher: Wiley Publication: July 15, 2010
Imprint: Wiley Language: English
Author: Walter L. Baker, Michael V. Marn, Craig C. Zawada
ISBN: 9780470633007
Publisher: Wiley
Publication: July 15, 2010
Imprint: Wiley
Language: English

A comprehensive look at creating pricing strategies that work in both good economic times and bad

Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.

Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.

  • Explores the fundamental role of pricing infrastructure in achieving the price advantage
  • Includes new topics such as software and information products pricing, lifecycle pricing, custom-configured products pricing, pricing of high-count product lines, pricing in distributed sales environments, "razor/razor blades" pricing, and tiered products and services pricing
  • Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value maps

Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A comprehensive look at creating pricing strategies that work in both good economic times and bad

Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.

Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues. It reinforces why pricing excellence is more critical than ever today and then explains state-of-the-art approaches to analyzing and improving your own pricing strategy and execution.

Engaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

More books from Wiley

Cover of the book Fundamentals of Residential Construction by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book Wiley Blackwell Companion to Political Theology by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book The Hobbit and Philosophy by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book Towards Innovative Freight and Logistics by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book Having Success with NSF by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book The Responsive City by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book The Secrets of Facilitation by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book Dental Management of Sleep Disorders by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book Allotment Gardening For Dummies by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book Veterinary Epidemiology by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book The American Community College by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book Teaching Psychology by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book Rutter's Child and Adolescent Psychiatry by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book Handbook of Metathesis, Volume 1 by Walter L. Baker, Michael V. Marn, Craig C. Zawada
Cover of the book Outthink the Competition by Walter L. Baker, Michael V. Marn, Craig C. Zawada
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy