The Psychology of Marketing to Kids
by
Robert H Reiher, Ph.D., Daniel Acuff
Language: English
Release Date: June 30, 2008
If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.
How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have...