What Kids Buy

The Psychology of Marketing to Kids

Business & Finance, Marketing & Sales, Research, Nonfiction, Health & Well Being, Psychology, Child & Adolescent, Child Development
Cover of the book What Kids Buy by Robert H Reiher, Ph.D., Daniel Acuff, Free Press
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Author: Robert H Reiher, Ph.D., Daniel Acuff ISBN: 9781439136331
Publisher: Free Press Publication: June 30, 2008
Imprint: Free Press Language: English
Author: Robert H Reiher, Ph.D., Daniel Acuff
ISBN: 9781439136331
Publisher: Free Press
Publication: June 30, 2008
Imprint: Free Press
Language: English

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software.

Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things—why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.

What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's.

Special features include:

· an innovative matrix for speedy, accurate product analysis and program development

· a clear, step-by-step process for making decisions that increase your product's appeal to kids

· tools and techniques for creating characters that kids love

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the mark whether you're trying to reach young children or teens, boys or girls, or whether you're selling toys, sports equipment, snacks, school supplies, or software.

Based on the latest child development research, What Kids Buy and Why is full of provocative information about the cognitive, emotional, and social needs of each age group. This book tells you among other things—why 3-through-7-year-olds love things that transform, why 8-through-12-year-olds love to collect stuff, how the play patterns of boys and girls differ, and why kids of all ages love slapstick.

What Kids Buy and Why is the result of Acuff and Reiher's almost twenty years of consulting with high-profile clients including: Johnson & Johnson, Nike, Microsoft, Nestlé, Tyco, Disney, Pepsi, Warner Brothers, LucasFilm, Amblin/Spielberg, Mattel, Hasbro, Kraft, Coca-Cola, Quaker Oats, General Mills, Broderbund, Bandai, Sega, ABC, CBS, I-HOP, Domino's, Hardee's, and Kellogg's.

Special features include:

· an innovative matrix for speedy, accurate product analysis and program development

· a clear, step-by-step process for making decisions that increase your product's appeal to kids

· tools and techniques for creating characters that kids love

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