Donald Sheehan: 4 books

Professor and scholar, teacher of poets and poetry and convert to Eastern Orthodoxy, Donald Sheehan wrote these wide-ranging essays with a common commitment to understanding the ways in which the ruining oppositions of our experience can be held within the disciplines of lyric art—held “until...

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must...

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business...

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising...