Donald W : 158 books

Promoting the Planck Club presents rich mini histories of selected scientists whose work led to radical and transformational discoveries, their background, the prevailing scientific environment, and the conditions that allowed for their success. The text provides a broad audience of students, scientists,...

Biblical literacy is fundamental to ones religious quest or spiritual journey. Many readers with good intentions get lost or get bogged down, trying to read through the Bible on their own. If so, this is your book! For each of the thirty-nine books of the Old Testament, this book has an introduction,...

The planning and placement of advertising media is a multibillion dollar business that critically impacts advertising effectiveness. The new edition of this acclaimed and widely adopted text offers practical guidance for those who practice media planning on a daily basis, as well as those who must...

There is a common view among many economists that one model is capable of explaining a specific type of behaviour in all cultural environments. It is only necessary to make appropriate adjustments to bring the model in line with prevailing cultural conditions. This book argues that such an approach...

Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business...

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

This book provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies. Each of the book's 45 concise units opens with a brief text segment, presents sample source materials from actual advertising...

An exploration of conceptual foundations and the practical applications of limits in mathematics, this text offers a concise introduction to the theoretical study of calculus. It analyzes the idea of a generalized limit and explains sequences and functions to those for whom intuition cannot suffice. Many exercises with solutions. 1966 edition.

Masao Abe: A Zen Life of Dialogue is a compilation of essays that cover the life and work of Masao Abe, perhaps one of the greatest Zen Buddhist communicators of the twentieth century. Masao Abe has opened up a rich dialogue between Japan and the West. He is considered the leading living Zen...

In recent years, the flow of Christian theology has been channeled in diverse streams represented by such trends and movements as black theology, liberation theology, feminist theology, and womanist theology. To survey this abundance and diversity of current Christian theology, this book examines...

This handbook provides thorough introductory articles on important themes in Christian theology. Along with cross-references and select bibliographies, it is an indispensable reference source. The Handbook consists of 148 topical entries arranged alphabetically. Instead of a Table of Contents, a "Routes...

American society in the years from 1920 to 1945 experienced great transformation and upheaval. Significant changes in the role of government, in the nation's world outlook, in the economy, in technology, and in the social order challenged those who lived in this tumultuous period framed by the two...

Thoroughly and scrupulously updated, the sixth edition of the Introductory Textbook of Psychiatry has been reorganized and rewritten to reflect the reformulated DSM-5® diagnostic classes, rendering all other texts obsolete. No other introductory psychiatry text incorporates up-to-date information...

The long-awaited Pocket Guide to Psychiatric Practice is a portable and concise companion to its parent textbook, Introductory Textbook of Psychiatry, Sixth Edition, the preeminent introduction to psychiatry for residents, medical students, and other health professionals. The Pocket Guide is designed...