Dr Simon Hudson: 2 books
Marketing for Tourism, Hospitality & Events
A Global & Digital Approach
Language: English
Release Date: May 26, 2017
Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.
Covering developments across a...
Tourism and Hospitality Marketing
A Global Perspective
Language: English
Release Date: February 18, 2008
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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating...