Tourism and Hospitality Marketing

A Global Perspective

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Management & Leadership, Management
Cover of the book Tourism and Hospitality Marketing by Dr. Simon Hudson, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dr. Simon Hudson ISBN: 9781473903012
Publisher: SAGE Publications Publication: February 18, 2008
Imprint: SAGE Publications Ltd Language: English
Author: Dr. Simon Hudson
ISBN: 9781473903012
Publisher: SAGE Publications
Publication: February 18, 2008
Imprint: SAGE Publications Ltd
Language: English

[![A companion website is available for this text][]][A companion website is available for this text 1]

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.

Chapters are packed with pedagogical features that will help readers consolidate their learning, including:

- Chapter objectives

- Key terms

- Discussion questions and exercises

- Links to useful websites

- Profiles of successful individuals and organizations

Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

[A companion website is available for this text]: [A companion website is available for this text 1]: http://www.sagepub.co.uk/hudson

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

[![A companion website is available for this text][]][A companion website is available for this text 1]

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.

Chapters are packed with pedagogical features that will help readers consolidate their learning, including:

- Chapter objectives

- Key terms

- Discussion questions and exercises

- Links to useful websites

- Profiles of successful individuals and organizations

Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

[A companion website is available for this text]: [A companion website is available for this text 1]: http://www.sagepub.co.uk/hudson

More books from SAGE Publications

Cover of the book Managing the Business of Schools by Dr. Simon Hudson
Cover of the book Behaviour for Learning in the Primary School by Dr. Simon Hudson
Cover of the book Doing Conversation Analysis by Dr. Simon Hudson
Cover of the book Effective Superintendent-School Board Practices by Dr. Simon Hudson
Cover of the book Studying and Learning at University by Dr. Simon Hudson
Cover of the book 50+ Tech Tools for School Counselors by Dr. Simon Hudson
Cover of the book Understanding and Working with Substance Misusers by Dr. Simon Hudson
Cover of the book Planning Ethically Responsible Research by Dr. Simon Hudson
Cover of the book An R Companion to Applied Regression by Dr. Simon Hudson
Cover of the book The Elections of 2008 by Dr. Simon Hudson
Cover of the book Sibling Abuse by Dr. Simon Hudson
Cover of the book Convicted but Innocent by Dr. Simon Hudson
Cover of the book The SAGE Guide to Educational Leadership and Management by Dr. Simon Hudson
Cover of the book Collaborate, Communicate, and Differentiate! by Dr. Simon Hudson
Cover of the book Strategic Human Resource Management by Dr. Simon Hudson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy