Negotiating Culture, Identity, and Power
by
Patricia A. Curtin, Dr. T. Kenn Gaither
Language: English
Release Date: January 18, 2007
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix...