International Public Relations

Negotiating Culture, Identity, and Power

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book International Public Relations by Patricia A. Curtin, Dr. T. Kenn Gaither, SAGE Publications
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Author: Patricia A. Curtin, Dr. T. Kenn Gaither ISBN: 9781452279015
Publisher: SAGE Publications Publication: January 18, 2007
Imprint: SAGE Publications, Inc Language: English
Author: Patricia A. Curtin, Dr. T. Kenn Gaither
ISBN: 9781452279015
Publisher: SAGE Publications
Publication: January 18, 2007
Imprint: SAGE Publications, Inc
Language: English

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

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