Frank Withey: 2 books

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies. Carefully...

This is a study about perceptions of well-being. Its purpose is to investigate how these perceptions are organized in the minds of different groups of American adults, to find valid and efficient ways of measuring these percep­ tions, to suggest ways these measurement methods could be implemented...