CIM Coursebook Marketing Fundamentals 07/08

Business & Finance, Marketing & Sales
Cover of the book CIM Coursebook Marketing Fundamentals 07/08 by Frank Withey, Geoff Lancaster, Taylor and Francis
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Author: Frank Withey, Geoff Lancaster ISBN: 9781136419492
Publisher: Taylor and Francis Publication: May 13, 2013
Imprint: Routledge Language: English
Author: Frank Withey, Geoff Lancaster
ISBN: 9781136419492
Publisher: Taylor and Francis
Publication: May 13, 2013
Imprint: Routledge
Language: English

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.

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