Fraser Sutherland: 4 books

Book cover of The Philosophy Of As If
by Fraser Sutherland
Language: English
Release Date: March 15, 2010

THE PHILOSOPHY OF AS IF" is a poetry collection that describes ideas that may not correspond with reality but help us to interact with reality better. Fiction writers often say that they tell a higher truth but poets like to pretend that what they write is sincere direct truth-telling. However poems...
Book cover of The Making of a Name : The Inside Story of the Brands We Buy

The Making of a Name : The Inside Story of the Brands We Buy

The Inside Story of the Brands We Buy

by Steve Rivkin;Fraser Sutherland;Jack Trout
Language: English
Release Date: September 30, 2004

How do brand names differ from other names and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide the authors share the secrets of successful brand names--how they've indelibly...
Book cover of Lost Passport
by Fraser Sutherland
Language: English
Release Date: November 15, 2011

Edward Lacey was one of the rare North American writers who intimately knew the Third World in the latter twentieth century. A superb speaker and translator of multiple languages, Lacey was a gifted teacher in Mexico, Trinidad, Brazil, Thailand, and Indonesia. While he was a college student in the 1950s,...
Book cover of Perioperative Nursing - EBook-epub
by Lois Hamlin, RN, BN
Language: English
Release Date: March 15, 2016

Perioperative Nursing 2e has been written by local leaders in perioperative nursing and continues to deliver a contemporary, practical text for Australian and New Zealand perioperative nurses. Appropriate for nursing students and graduates entering the perioperative environment, Perioperative...
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