The Art of Selling Your Message
by
Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Language: English
Release Date: July 31, 2007
The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research...