The 5 Paths to Persuasion

The Art of Selling Your Message

Business & Finance
Cover of the book The 5 Paths to Persuasion by Robert B. Miller, Gary A. Williams, Alden M. Hayashi, Grand Central Publishing
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Author: Robert B. Miller, Gary A. Williams, Alden M. Hayashi ISBN: 9780446506045
Publisher: Grand Central Publishing Publication: July 31, 2007
Imprint: Business Plus Language: English
Author: Robert B. Miller, Gary A. Williams, Alden M. Hayashi
ISBN: 9780446506045
Publisher: Grand Central Publishing
Publication: July 31, 2007
Imprint: Business Plus
Language: English

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

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