The 5 Paths to Persuasion

The Art of Selling Your Message

Business & Finance
Cover of the book The 5 Paths to Persuasion by Robert B. Miller, Gary A. Williams, Alden M. Hayashi, Grand Central Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert B. Miller, Gary A. Williams, Alden M. Hayashi ISBN: 9780446506045
Publisher: Grand Central Publishing Publication: July 31, 2007
Imprint: Business Plus Language: English
Author: Robert B. Miller, Gary A. Williams, Alden M. Hayashi
ISBN: 9780446506045
Publisher: Grand Central Publishing
Publication: July 31, 2007
Imprint: Business Plus
Language: English

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The truth is - it doesn't matter how smart or how slick a presentation is, if it isn't in sync with the decision maker's mindset, then it's bound to fail. That's the conclusion drawn by Miller and Williams, who completed an exhaustive study of more than 1,700 key business executives. Their research shows that decision makers can be placed into five distinct categories: Charismatics, Thinkers, Skeptics, Followers, and Controllers. Once the category the decision maker falls into is determined, then the presentation can be tailored to their precise mindset.

More books from Grand Central Publishing

Cover of the book Midnight Blue by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Hook, The: Sight Unseen - Book #2 by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Dead Center by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Twain & Stanley Enter Paradise by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book The Burn Cookbook by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Rescuing the Bad Boy by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Entertainment Weekly Seinfeld Companion by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Midnight Robber by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Prince of Danger by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book The Kindergarten Wars by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book How to Make White People Laugh by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Until I'm Yours by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book I Couldn't Love You More by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Still Mr. & Mrs. by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
Cover of the book Lastingness by Robert B. Miller, Gary A. Williams, Alden M. Hayashi
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy