Ian Chaston: 7 books

Electronic Inspection Copy available for instructors here Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve...

Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people.   Recessions always dampen consumer spending, but in the 21st century’s first recession,...

It is increasingly apparent that most firms succeed because they are willing to break the rules and act entrepreneurially. The purpose of this text is to examine how this simple trading principle can be applied by any individual in any private or public sector organisation by focusing on the concept...

Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector management philosophies are no longer applicable. To optimise future service provision with fewer resources will demand a reformation in organisational thinking and values.

The future of public space is uncertain. Although public spaces have become increasingly shabby and crowded, novel alternatives have appeared in the form of fantastic, semi-public pleasure grounds, developed by well-heeled, crowd-pleasing entrepreneurs and devoted to profit, consumption, and self-indulgence....

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment...

Due to the adverse outcomes of the recent global recession and the public deficit crisis in the USA and Europe, Western companies can expect flattening or declining sales in their domestic markets. They will also face growing competition as Chinese firms seek to block the activities of foreign companies...