Entrepreneurial Management in Small Firms

Business & Finance, Career Planning & Job Hunting, Small Business, Entrepreneurship & Small Business, Entrepreneurship
Cover of the book Entrepreneurial Management in Small Firms by Ian Chaston, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ian Chaston ISBN: 9781446242582
Publisher: SAGE Publications Publication: November 3, 2009
Imprint: SAGE Publications Ltd Language: English
Author: Ian Chaston
ISBN: 9781446242582
Publisher: SAGE Publications
Publication: November 3, 2009
Imprint: SAGE Publications Ltd
Language: English

Electronic Inspection Copy available for instructors here

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.

 

The text:

- Includes a dedicated chapter on social entrepreneurship and family firms

- Explores issues of Ethics and Corporate Social Responsibility

- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.

- Learning features including learning aims, summaries, points for discussion, and further reading.

- Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.

Visit the Companion website at www.sagepub.co.uk/chaston

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Electronic Inspection Copy available for instructors here

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.

 

The text:

- Includes a dedicated chapter on social entrepreneurship and family firms

- Explores issues of Ethics and Corporate Social Responsibility

- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.

- Learning features including learning aims, summaries, points for discussion, and further reading.

- Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.

Visit the Companion website at www.sagepub.co.uk/chaston

More books from SAGE Publications

Cover of the book Identity, Society and Transformative Social Categories by Ian Chaston
Cover of the book Exploring Play for Early Childhood Studies by Ian Chaston
Cover of the book Harm Reduction by Ian Chaston
Cover of the book How Not to Be a Terrible School Board Member by Ian Chaston
Cover of the book Social Development by Ian Chaston
Cover of the book Differentiation Through Learning Styles and Memory by Ian Chaston
Cover of the book Eight Myths of Student Disengagement by Ian Chaston
Cover of the book The Handbook of Human Services Management by Ian Chaston
Cover of the book Bakhtin and the Human Sciences by Ian Chaston
Cover of the book Basic SPSS Tutorial by Ian Chaston
Cover of the book Business and Polity by Ian Chaston
Cover of the book Social Work Practice With Older Adults by Ian Chaston
Cover of the book Multilevel Structural Equation Modeling by Ian Chaston
Cover of the book Creative Methods in Organizational Research by Ian Chaston
Cover of the book Person-Centered Approaches for Counselors by Ian Chaston
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy