Iva Rakocevic: 1 book

Book cover of Brand Personality
by Iva Rakocevic
Language: English
Release Date: October 4, 2011

Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part of branding....
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