Brand Personality

Business & Finance, Marketing & Sales
Cover of the book Brand Personality by Iva Rakocevic, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Iva Rakocevic ISBN: 9783656019893
Publisher: GRIN Publishing Publication: October 4, 2011
Imprint: GRIN Publishing Language: English
Author: Iva Rakocevic
ISBN: 9783656019893
Publisher: GRIN Publishing
Publication: October 4, 2011
Imprint: GRIN Publishing
Language: English

Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part of branding. Going through historical periods before the 20th century up to present day, I will try to present the development of brand personality through different phases. The main focus of this bachelor thesis will be on Aakers model of brand personality, as she was the first author who developed brand personality scales.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Bachelor Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part of branding. Going through historical periods before the 20th century up to present day, I will try to present the development of brand personality through different phases. The main focus of this bachelor thesis will be on Aakers model of brand personality, as she was the first author who developed brand personality scales.

More books from GRIN Publishing

Cover of the book Die Leistungs- und Qualitätsvereinbarung (LQV) in der vollstationären Altenpflege by Iva Rakocevic
Cover of the book Die pretiale Lenkung von Finanzmitteln im Konzern by Iva Rakocevic
Cover of the book Benchmarking supply strategies in the automotive and the power tool industry by Iva Rakocevic
Cover of the book Distance-Learning Strategies in Campus-Based Translator Education by Iva Rakocevic
Cover of the book Integral View of Core Competences and Core Processes in a Company by Iva Rakocevic
Cover of the book Text and Discourse - Gender and Speech by Iva Rakocevic
Cover of the book Becoming Transnational? Russion Jewish Students at the Universities of Late Imperial Germany by Iva Rakocevic
Cover of the book An overview and evaluation of government actions on SMEs in the EU, the UK and specific regions of the UK by Iva Rakocevic
Cover of the book Laura Mulvey, Visual Pleasure and Narrative Cinema by Iva Rakocevic
Cover of the book Implementing New Information Technology: Dealing with Management and Employee Rejection by Iva Rakocevic
Cover of the book Zurückweisung von Beweisanträgen bei Verschleppungsabsicht by Iva Rakocevic
Cover of the book Depoliticisation as an orthodox account of British economic policy since 1997 by Iva Rakocevic
Cover of the book The portrayal of women in selected British newspapers by Iva Rakocevic
Cover of the book Beeinflusst die Persönlichkeit eine Partnerbeziehung oder die Partnerbeziehung unsere Persönlichkeit? by Iva Rakocevic
Cover of the book Strategic challenges for Australia in the Middle East region by Iva Rakocevic
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy