J Douglas Bate: 1 book

Book cover of The Power of Strategy Innovation

The Power of Strategy Innovation

A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

by Robert E. Johnston, J. Douglas BATE
Language: English
Release Date: March 29, 2013

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging,...
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