A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
by
Robert E. Johnston, J. Douglas BATE
Language: English
Release Date: March 29, 2013
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging,...