The Power of Strategy Innovation

A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

Business & Finance, Economics, Development & Growth, Management & Leadership, Planning & Forecasting
Cover of the book The Power of Strategy Innovation by Robert E. Johnston, J. Douglas BATE, AMACOM
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Author: Robert E. Johnston, J. Douglas BATE ISBN: 9780814433928
Publisher: AMACOM Publication: March 29, 2013
Imprint: AMACOM Language: English
Author: Robert E. Johnston, J. Douglas BATE
ISBN: 9780814433928
Publisher: AMACOM
Publication: March 29, 2013
Imprint: AMACOM
Language: English

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.

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