Keith Kelsen: 1 book
Unleashing the Power of Digital Signage
Content Strategies for the 5th Screen
Language: English
Release Date: November 12, 2012
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike...
