Unleashing the Power of Digital Signage

Content Strategies for the 5th Screen

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Unleashing the Power of Digital Signage by Keith Kelsen, Taylor and Francis
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Author: Keith Kelsen ISBN: 9781136023859
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Keith Kelsen
ISBN: 9781136023859
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.

Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.

You'll learn how to:

  • create a strategic communications blueprint and style guide for your network
  • keep content flowing automatically-and therefore remaining relevant
  • use data on viewers and traffic to build a programming schedule
  • legally acquire and repurpose content
  • more accurately predict where the future of content will lead

Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

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Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.

Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.

You'll learn how to:

Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

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