Unleashing the Power of Digital Signage

Content Strategies for the 5th Screen

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Unleashing the Power of Digital Signage by Keith Kelsen, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Keith Kelsen ISBN: 9781136023859
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Keith Kelsen
ISBN: 9781136023859
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.

Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.

You'll learn how to:

  • create a strategic communications blueprint and style guide for your network
  • keep content flowing automatically-and therefore remaining relevant
  • use data on viewers and traffic to build a programming schedule
  • legally acquire and repurpose content
  • more accurately predict where the future of content will lead

Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements.

Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables.

You'll learn how to:

Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"

More books from Taylor and Francis

Cover of the book Encyclopedia of Post-Colonial Literatures in English by Keith Kelsen
Cover of the book Water Pricing and Public-Private Partnership by Keith Kelsen
Cover of the book Rock: The Primary Text by Keith Kelsen
Cover of the book Environmental Economics by Keith Kelsen
Cover of the book Contemporary Research in the Sociology of Education (RLE Edu L) by Keith Kelsen
Cover of the book Referendums and Representative Democracy by Keith Kelsen
Cover of the book Understanding and Doing Successful Research by Keith Kelsen
Cover of the book Towards Industrial Freedom by Keith Kelsen
Cover of the book Outskirts of Empire by Keith Kelsen
Cover of the book Images of Kingship in Early Modern France by Keith Kelsen
Cover of the book Local Economic Development and the Environment by Keith Kelsen
Cover of the book African Historical Studies by Keith Kelsen
Cover of the book Developing and Managing a Successful Payment Cards Business by Keith Kelsen
Cover of the book Herman Melville by Keith Kelsen
Cover of the book Sonic Synergies: Music, Technology, Community, Identity by Keith Kelsen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy