Marco Guerzoni: 1 book
Product Variety in Automotive Industry
Understanding Niche Markets in America
Language: English
Release Date: October 2, 2013
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars...
