Product Variety in Automotive Industry

Understanding Niche Markets in America

Business & Finance, Management & Leadership, Industrial Management, Production & Operations Management
Cover of the book Product Variety in Automotive Industry by Marco Guerzoni, Springer International Publishing
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Author: Marco Guerzoni ISBN: 9783319019079
Publisher: Springer International Publishing Publication: October 2, 2013
Imprint: Springer Language: English
Author: Marco Guerzoni
ISBN: 9783319019079
Publisher: Springer International Publishing
Publication: October 2, 2013
Imprint: Springer
Language: English

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.​

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.​

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