Margo Berman: 4 books
The Blueprint for Strategic Advertising
How Critical Thinking Builds Successful Campaigns
Language: English
Release Date: July 1, 2016
The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research...
The Copywriter's Toolkit
The Complete Guide to Strategic Advertising Copy
Language: English
Release Date: July 19, 2012
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will...
The Professional Edge: Competencies in Public Service
Competencies in Public Service
Language: English
Release Date: April 29, 2016
The new context and character of public service - shifting values, entrepreneurship, information technology, multi-sector careers - require enhanced technical, ethical, and leadership skills. This concise and readable work describes what it means to be a consummate professional public servant. It...
The Brains Behind Great Ad Campaigns
Creative Collaboration between Copywriters and Art Directors
Language: English
Release Date: July 16, 2009
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.