The Blueprint for Strategic Advertising

How Critical Thinking Builds Successful Campaigns

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book The Blueprint for Strategic Advertising by Margo Berman, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Margo Berman ISBN: 9781317211617
Publisher: Taylor and Francis Publication: July 1, 2016
Imprint: Routledge Language: English
Author: Margo Berman
ISBN: 9781317211617
Publisher: Taylor and Francis
Publication: July 1, 2016
Imprint: Routledge
Language: English

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation.

Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union.

This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation.

Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union.

This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.

More books from Taylor and Francis

Cover of the book Companion Encyclopedia of the History and Philosophy of the Mathematical Sciences by Margo Berman
Cover of the book The Claim of Dispossession by Margo Berman
Cover of the book The Crimes of the Economy by Margo Berman
Cover of the book Designing the Olympics by Margo Berman
Cover of the book Psychology's Territories by Margo Berman
Cover of the book Representing Judith in Early Modern French Literature by Margo Berman
Cover of the book Therapeutic Intervention with Poor, Unorganized Families by Margo Berman
Cover of the book The New Politics of Regionalism by Margo Berman
Cover of the book Gender and Migration in Italy by Margo Berman
Cover of the book US-China Relations in the Twenty-First Century by Margo Berman
Cover of the book Modern Mandarin Chinese Grammar by Margo Berman
Cover of the book Death and Bereavement Around the World by Margo Berman
Cover of the book Multi-Family Therapy by Margo Berman
Cover of the book Interpreting and the Politics of Recognition by Margo Berman
Cover of the book Creating Great Visitor Experiences by Margo Berman
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy