Martin P Davidson: 2 books
The Consumerist Manifesto
Advertising in Postmodern Times
Language: English
Release Date: September 27, 2013
Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s.
The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself,...
Achieving sustainable cultivation of wheat Volume 1
Breeding, quality traits, pests and diseases
Language: English
Release Date: June 30, 2017
Discusses ways of ensuring genetic diversity, advances in wheat breeding and their use to improve properties such as drought resistance and cold tolerance;
Summarises research on factors affecting nutritional and other aspects of wheat quality;
Reviews advances in understanding wheat pests and diseases...