The Consumerist Manifesto

Advertising in Postmodern Times

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Consumerist Manifesto by Martin P. Davidson, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Martin P. Davidson ISBN: 9781136109805
Publisher: Taylor and Francis Publication: September 27, 2013
Imprint: Routledge Language: English
Author: Martin P. Davidson
ISBN: 9781136109805
Publisher: Taylor and Francis
Publication: September 27, 2013
Imprint: Routledge
Language: English

Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s.
The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives.
With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language.
Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Advertising is no longer on the defensive. It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the 80s.
The Consumerist Manifesto is the first book to examine the advertising process from within the agency itself, and from the wider perspective of advertising's dual relationship as both consumer and object, with contemporary cultural theory. Martin Davidson follows the creation of successful campaigns and explores how advertising has succeeded in setting the tone for even larger aspects of our material and personal lives.
With the impact of postmodernism and popular culture, and the subsequent collapse of the old anti-advertising critique, the books reveals how advertising came to be embraced as the idiom of the enterprise culture, and how it became central to the decades assault on traditional notions of political and cultural value. Martin Davidson explores the wider implications of advertising's dominance for cultural theory, art, anthropology and language.
Finally, Martin Davidson asks how this new critique will have to develop if the industry's new credibility is to be maintained.

More books from Taylor and Francis

Cover of the book Developing Organizational Simulations by Martin P. Davidson
Cover of the book The Macroeconomics of Transition by Martin P. Davidson
Cover of the book Ritual and the Idea of Europe in Interwar Writing by Martin P. Davidson
Cover of the book Social and Cultural Aspects of Vcr Use by Martin P. Davidson
Cover of the book The Janus Face of Prenatal Diagnostics by Martin P. Davidson
Cover of the book Business Models for Strategic Innovation by Martin P. Davidson
Cover of the book Wildfire Risk by Martin P. Davidson
Cover of the book Guild Socialism Restated by Martin P. Davidson
Cover of the book Dynamics of the Pictured Page by Martin P. Davidson
Cover of the book Classical Cats by Martin P. Davidson
Cover of the book Violence on Television by Martin P. Davidson
Cover of the book English Prose of the Nineteenth Century by Martin P. Davidson
Cover of the book Beyond Gated Communities by Martin P. Davidson
Cover of the book Referential Opacity and Modal Logic by Martin P. Davidson
Cover of the book Repairing the Damage by Martin P. Davidson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy