Mei Cao: 3 books

Book cover of Supply Chain Collaboration

Supply Chain Collaboration

Roles of Interorganizational Systems, Trust, and Collaborative Culture

by Mei Cao, Qingyu Zhang
Language: English
Release Date: October 5, 2012

To survive and thrive in the competition, firms have strived to achieve greater supply chain collaboration to leverage the resources and knowledge of suppliers and customers.  Internet based technologies, particularly interorganizational systems, further extend the firms’ opportunities to strengthen...
Book cover of Ethnic China

Ethnic China

Identity, Assimilation, and Resistance

by Lu Cao, Qiang Fang, Zhaohui Hong
Language: English
Release Date: October 16, 2015

There are some serious concerns and critical questions about the on-going minority protesting in China, such as Tibetan monks’ self-immolations, Muslims’ suicide bombings, and Uyghur large-scale demonstrations. Why are minorities such as the Uyghur dissatisfied, when China is rising as a world...
Book cover of Internet Mercenaries and Viral Marketing

Internet Mercenaries and Viral Marketing

The Case of Chinese Social Media

by Peter Jakubowicz, Mei Wu, Chengyu Cao
Language: English
Release Date: September 30, 2013

Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case...
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