Internet Mercenaries and Viral Marketing

The Case of Chinese Social Media

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Internet Mercenaries and Viral Marketing by Peter Jakubowicz, Mei Wu, Chengyu Cao, IGI Global
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Author: Peter Jakubowicz, Mei Wu, Chengyu Cao ISBN: 9781466645813
Publisher: IGI Global Publication: September 30, 2013
Imprint: Business Science Reference Language: English
Author: Peter Jakubowicz, Mei Wu, Chengyu Cao
ISBN: 9781466645813
Publisher: IGI Global
Publication: September 30, 2013
Imprint: Business Science Reference
Language: English
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Social media and emerging internet technologies have expanded the ideas of marketing approaches. In particular, the phenomenon of the internet in China challenges the common perception of new media environments. Internet Mercenaries and Viral Marketing: The Case of Chinese Social Media presents case studies, textual analysis, media reviews, and in-depth interviews in order to investigate the Chinese “pushing hand” operation from the conceptual perspective of communications and viral marketing. This book is significant to researchers, marketers, and advocates interested in the persuasive influence of social networks.

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