Nigel: 1192 books

The extraordinary story of Croatian engineer Nikola Tesla

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.

Climate change poses a risk to business operations and to markets, and a poor business response to this risk can lead to reputational damage, or worse. At the same time, climate change can bring opportunities for some businesses. In this addition to Gower’s series of Short Guides to Business Risk,...

Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty. It takes the reader...

Typography is the foundation of all graphic design. And if there’s one sure way to improve as a graphic designer, it’s to become more confident and more sophisticated in your use of type. This fully updated fourth edition is a comprehensive guide to creating professional type with Adobe InDesign....

Technology holds great promise for helping students with autism learn, communicate, and function effectively in the modern world. Start leveraging that power today with this forward-thinking book, your in-depth guided tour of technologies that support learners with autism and help them fully participate...

This paper reviews empirical and theoretical work on the links between banks and their governments (the bank-sovereign nexus). How significant is this nexus? What do we know about it? To what extent is it a source of concern? What is the role of policy intervention? The paper concludes with a review of recent policy proposals.

The European Community has committed itself to promoting 'economic and social cohesion' across its regions. Its expenditure - via the 'structural funds' - for these purposes is set to double by 1993. A key component of such expenditure is the European Regional Development Fund, which is receiving...

In 1985, the seeds of a revolution were sown in the UK when people were first able to communicate using one of the most remarkable items of personal technology to have been developed – the mobile phone. The authors, both acknowledged experts in this field, explore the origins of the mobile phone...

Risk and Crisis Communication addresses how the interaction between organizations and their stakeholders manifests during a risk or crisis situation.Littlefield and Sellnow contend that when best practices are considered, there are certain tensions to which an organization responds. These tensions...

For a company to compete effectively in today's business environment, its employees need to be adaptive and agile so they can develop the required skills and knowledge. To achieve this, L&D professionals must create a culture of workplace learning that encourages employees to constantly develop. This...

For many post-graduate students undertaking a research project for the first time is a daunting prospect. Gaining the knowledge and skills needed to do research typically has to be done alongside carrying out the project itself. Students often have to conduct their research independently, perhaps...

This book examines the status of training and continuing professional development of teachers on a national and international level. The authors argue that teachers need to feel that they are part of an empowering professionalism, in which their work has an effect on the abilities of students, and where they play a valuable role in shaping the direction of future society.

This compact title is an essential guide to every aspect of the subject, from when and what to feed the birds to building bird tables and nest boxes and planting a garden that will provide nesting, feeding and roosting places. There is also an ID guide to 80 of the most common garden bird species,...