Nirmalya Kumar: 4 books

Thanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In India Inside, the authors draw on their research to show how India is already turning this...

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle,...

You are on top of your career. You love the job you are doing. You were rated 'excellent' in your latest assessment. But, for reasons beyond your control, you have just been fired. The modern executive faces many challenges. The old days of steady jobs in safe posts are gone. Technology is transforming...

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.