Brand Breakout

How Emerging Market Brands Will Go Global

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Brand Breakout by Nirmalya Kumar, Jan-Benedict E.M Steenkamp, Palgrave Macmillan UK
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nirmalya Kumar, Jan-Benedict E.M Steenkamp ISBN: 9781137276629
Publisher: Palgrave Macmillan UK Publication: June 13, 2013
Imprint: Palgrave Macmillan Language: English
Author: Nirmalya Kumar, Jan-Benedict E.M Steenkamp
ISBN: 9781137276629
Publisher: Palgrave Macmillan UK
Publication: June 13, 2013
Imprint: Palgrave Macmillan
Language: English

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

More books from Palgrave Macmillan UK

Cover of the book Security, Identity, and British Counterterrorism Policy by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book The Power of Cities in Global Climate Politics by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book The Life Cyclists by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Rugby Union and Globalization by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book The Economics of the Global Stock Exchange Industry by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Therapy, Culture and Spirituality by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Sport as a Business by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Queer BDSM Intimacies by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book The Play of Political Culture, Emotion and Identity by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Being Imprisoned by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Epistemic Relativism by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Hybrid Forms of Peace by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Climate Change and Global Policy Regimes by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Modernism and Eugenics by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
Cover of the book Return of the Hustle by Nirmalya Kumar, Jan-Benedict E.M Steenkamp
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy