Brand Breakout
How Emerging Market Brands Will Go Global
Business & Finance, Economics, International Economics, Marketing & Sales
| Author: | Nirmalya Kumar, Jan-Benedict E.M Steenkamp | ISBN: | 9781137276629 |
| Publisher: | Palgrave Macmillan UK | Publication: | June 13, 2013 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Nirmalya Kumar, Jan-Benedict E.M Steenkamp |
| ISBN: | 9781137276629 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | June 13, 2013 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
