Pete Blackshaw: 1 book
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Running a Business in Today's Consumer-Driven World
Language: English
Release Date: July 8, 2008
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints...
