Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000

Running a Business in Today's Consumer-Driven World

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour, Management & Leadership, Management
Cover of the book Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 by Pete Blackshaw, The Crown Publishing Group
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Author: Pete Blackshaw ISBN: 9780385526753
Publisher: The Crown Publishing Group Publication: July 8, 2008
Imprint: Crown Business Language: English
Author: Pete Blackshaw
ISBN: 9780385526753
Publisher: The Crown Publishing Group
Publication: July 8, 2008
Imprint: Crown Business
Language: English

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.

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