Phil: 1611 books

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu...

Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig...

In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers...

'500 Tips for Trainers' is a treasure trove of more than 500 enlightening, practical suggestions. all are easy to read and simple to use. This handbook is great as a quick reference when it's time to: *organize the venue * create flip charts and handouts * motivate the participants * fill five...

Sixteen is by far the most dangerous age on the road. A 16-year-old is twelve times as likely as older drivers to die in a crash as a single occupant. Put two young teens in a vehicle, and the odds of death and injury nearly double. Three or four unsupervised teens riding together constitute a recipe...

An essential addition to the library of any cocktailians, entertainers, nostalgics, or those who just like to relax with a cold beverage, Shake 'Em Up delivers all the joy of a Jazz-Age cocktail party, without the fear of temperance officers knocking down your door. As the authors say: Shake...

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats.   Don’t stop innovating once you’ve invented a great new product prototype: how to extend innovation throughout the entire process...

Okay, so she’s pregnant! Well done to you both, but now what the heck do you do? Books for pregnant women will have featured heavily in your partner’s reading for months now, while most likely you were watching sport on television, reading the paper, or thinking about a new lawn mower. Oh dear…...

If you’ve already downloaded volume 1 of our series Parsnips in ELT, then you’ll already have an idea of what this book is about. The PARSNIP is, as many of you will know, a reference to all those topics that are commonly left out of the standard ELT coursebook: Politics, Alcohol, Religion, Sex,...

* Uses a novel clause-by-clause approach to explain the important JCT 2005 contract * Written by an experienced author, explaining in simple English the meaning and relevance of each clause to avoid common misunderstandings * Includes up-to-date legal cases that explain the development...

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other...

Organisations continue to struggle with their strategies; even when they have a strategy development process, their plans rarely have the impact that was intended. Too many of their people don't know about the strategy, don't understand it or can't translate it into what it means for their role. Validating...

Most investors spend their time worrying about selecting individual stocks and mutual funds: big mistake! Modern Portfolio Theory—developed in 1952 by economics Nobel Prize winner Harry Markowitz—shows that it’s more important to focus on how our securities interact as a whole. Astonishingly,...

With Franchise Salvation, you learn to:Is Franchising Right for You?How to investigate the advantages and disadvantages of franchise ownership.Navigate social proof and understand market potential.Figuring out the legal side.Decide whether you should buy into a franchise or just do your own...