Ravindra Dr Verma: 3 books

The immense tourism offer available able to fulfil the individual needs leads the way to interchangeable products. For the consumer it doesn’t make much of a difference whether travelling to destination A or B, with the tour operator X or Y etc. Actually, with all the communication channels and...

Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect...

The steps in research generally represent the overall process, however they should be viewed as an ever-changing process rather than a fixed set of steps. Most researches begin with a general statement of the problem, or rather, the purpose for engaging in the study. The literature review identifies...