Encyclopaedia of Advertising, Society and Consumer Culture

Advertising or advertizing is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. In Latin, ad vertere means "to turn the mind toward." The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. This book Intertwines the development of the consumer culture with exploration of then historical political, regulatory, and ethical issues of advertising. Includes clear, comprehensive tables that chronicle historical developments and key legal cases. Offers readability for undergraduates but provides enough depth to serve as a graduate level text. Contents extensive notes and bibliography.