S Soderman: 2 books

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

Growing up has always been hard work, but our 37.1 Fall/Winter 2017/2018 edition perfectly documents life’s strenuous journey. Though we may have had different upbringings, we have all faced adversity and milestones. Whether it was overcoming personal, academic, professional or social hurdles, life...