Football and Management

Comparisons between Sport and Enterprise

Business & Finance, Economics, International Economics, Management & Leadership, Management
Cover of the book Football and Management by S. Soderman, Palgrave Macmillan UK
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Author: S. Soderman ISBN: 9780230391185
Publisher: Palgrave Macmillan UK Publication: November 14, 2012
Imprint: Palgrave Macmillan Language: English
Author: S. Soderman
ISBN: 9780230391185
Publisher: Palgrave Macmillan UK
Publication: November 14, 2012
Imprint: Palgrave Macmillan
Language: English

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

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What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.

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