Football and Management
Comparisons between Sport and Enterprise
Business & Finance, Economics, International Economics, Management & Leadership, Management
| Author: | S. Soderman | ISBN: | 9780230391185 |
| Publisher: | Palgrave Macmillan UK | Publication: | November 14, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | S. Soderman |
| ISBN: | 9780230391185 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | November 14, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management.
